Sarah Wu


"Logic and over-analysis can immobilize and sterilize an idea. It's like love -- the more you analyze it, the faster it disappears." "Nobody counts the number of ads you run; they just remember the impression you make." "Rules are what the artist breaks; the memorable never emerged from a formula." Advertising is based on one thing: happiness. ~ Don Draper I’ll never get used to the fact that most of the time it looks like you’re doing nothing.~ Roger Sterling

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