Inspired by travelling the world and by embracing the influences of different cultures YAYA was established in 1992. An authentic and no nonsense Dutch brand with more than 1000 points of sale worldwide. YAYA has an international look but is above all feminine, natural and seductive. YAYA is for the optimistic woman of today that loves her luxuries but in a nonchalant way. She appreciates the little things in life, has a busy lifestyle and expresses her personality through what she wears. YAYA is for every moment of the day. YAYA is a positive brand, experience this through the collections and the brand stores.