The Serafini story started in 1885 with the opening of the first Serafini shop in Arezzo, Tuscany, a shop known for artisan, high quality leather goods. The business changed direction in 1932 when Serafini started to design and produce handmade Italian footwear. But the real change for Serafini occurred in the nineties when Fabrizio Serafini, CEO and Designer, joined the family business. He introduced an original concept mixing his passion for sport, travel, and culture into a new sneaker collection. But Fabrizio didn’t forget the past, and reinvented a vintage sneaker of the sixties with his favorite characteristics (different color tones, fine materials, distinctive stitching, appliqués of specific themes and evocative slogans), while remaining faithful to the Serafini tradition of hand manufacturing in Italy with a team of experts and craftsman.