Pepe Jeans London was founded in 1973 at a stall in Portobello Market (London) where its founders, the Shah brothers, customised original jeans. A few years after their success, they bought several shops, becoming UK market leaders in the 1980s. Their international explorations were launched, first in the United States then Europe, where they quickly became one of the major jeans brands. The brand is now also present in Asia and Latin America and one of its main objectives is to continue expanding in these territories. A great product, good value for money and creative advertising campaigns have made Pepe Jeans a leading brand that is now present in over 60 countries in all 5 continents.