Dutch Designer Label We believe to create great products; we have to start with a simple idea and then craft around that intention. We obsessively try to keep it as simple as possible, while trying to make each part as good as possible, every stitch, every button, they have all been intensively thought out. While it’s not easy to keep things simple, it does pay off to create a product that is perfect in a sense of simplicity to that extent that you cannot leave anything away without compromising it’s intention. It’s part of our personalities to keep challenging ourselves, raising the bar on a daily bases. This certainly doesn’t make things easy for ourselves, but we simply don’t know how to do it any other way. We get satisfaction out of trying to create an even better product or experience, it makes us feel good to try to improve it over and over again, it’s in our DNA.