London Ethnic – Fashion by Londoners London Ethnic is a fashion label formed of a collective of London-based fashion designers. Our designers are based in London and produce their collections in London or the UK. We believe in promoting the best designers that encapsulate what is best of London. The London Ethnic label provides authentic London fashion, made in the UK and worn around the world. Our clothes are lovingly and ethically made by fashion artisans who adhere to the highest British standards of London fashion.