Est.Her Established For Her Est.her was created by Dutch fashion designer Esther van den Berg (1980). Having obtained her Master’s in Business & Economics, Esther started her career in the banking division of one of the largest Fortune 500 companies. While building her client and business skills in this demanding environment, she also experienced just how difficult it can be to dress as a woman ‘going to the office’. The challenges Esther herself faced in choosing suitable clothes for herself on a daily basis, ignited her desire to help her peers dress stylishly yet professionally. Sensing an acute need in the market, she decided to focus solely on this opportunity. Before embarking on the launch of Est.her, Esther made sure to establish her own fashion credentials first. Having gained work experience at Vivienne Westwood in London, she formalized her knowledge through schooling in Fashion Design at the prestigious Istituto Marangoni. With these experiences and insights, Esther formally launched her label in 2011. The name chosen not only reflects the name of its founder; it also makes univocally clear for whom the products are designed: Est.her has been ‘Established for Her’. With her collections, she addresses those professional women that are sexy, intelligent and not afraid to make a statement… It plays on the transformational aspect of the clothes, from AM to PM, from work to play. Est.her is about duality. It highlights the different facets of a woman’s personality – professional and social, confident and feminine. It captures the essence of the city lifestyle.