Who is a DIVA? We like to think of her as one who projects personality and style with confidence and as is the most chic and stylish person in the room. Started in Oct 1996, founder Orit opened the first DIVA NY Boutique in New York, currently a hub for fashion-forward chic. Over 15 years later, DIVA has established itself as a top fashion retailer in New York. DIVA is setting the trends with 5 retail stores in New York and its online store DIVANY.com. DIVANY.com is making the way online for fashion Divas out there, accessible for the all women in America to unleash their inner Divas.