Dangerously Beautiful is a fashion and lifestyle brand created to represent and symbolize female empowerment. Launched in 2008 from its home base of Miami, FL, each season sees Dangerously Beautiful convey inspiration from the duality of femininity through iconic imagery and wordplay amongst a range of fashion apparel. A Dangerously Beautiful woman is beautiful to a dangerous extent, yet enticing nonetheless. In a world where media bombards women with impossible Barbie-like-ideals and magazine covers covet women who define themselves by men, the Dangerously Beautiful ethic aims to infuse independence, esteem, and style. The Dangerously Beautiful woman can be found all over the globe, but these universals remain: She is self-defined, her fashion game is vicious; her attitude is malicious but delicious.