Everybody has a pair of favorite jeans, past or present. That one pair they’ve loved the most. These jeans have seen the good times and the bad times. That pair, no matter how old and beat up they may be, he just can’t seem to part with – even just to wash them. They are a canvas of the owner’s life experiences. If the jeans could tell a story, oh what a story it would be. That is what Cult of Individuality is all about; a pair of jeans that defines you, that stirs those emotions. They’re weathered, worn, and personal. Inspired by classic cuts and vintage washes, incorporating Japanese denim, Cult of Individuality jeans are designed to look and fit like you’ve had them for years. Denim has always been a key element of fashion and a staple in everyone’s wardrobe. Jeans have become a cult phenomenon -- no matter your personal style, everyone is searching for the perfect pair. While everyone has a different definition of perfect, Cult of Individuality believes that jeans should feel like your own the moment you put them on. With all the different styles and washes available, jeans have evolved into a form of self expression and individuality. It was with this in mind that Cult of Individuality was born.